Apple Watch and Google Glass

I stopped wearing a watch when I got in the habit of checking my cell phone or looking at a wall clock for time.  I’ve also stopped wearing accessories (bracelets, rings, earrings and so on).  Really, at this time in my life, I’ve also stopped wearing ties.  The JawBone UP24 didn’t even stay on my wrist as It got in the way when I typed.

Google Glass and Apple Watch
Google Glass and Apple Watch

My big debate when the Apple Watch was announced was if I would wear it.  Dropping $400 on something I may or may not use is a tough call.  I already tried Google Glass and it didn’t stick. Continue reading Apple Watch and Google Glass

Multimodal Learning

Educators are in constant search for more efficient and effective ways to advance student learning.  Thus it is no surprise that educators have been interested in the often-quoted saying that:

We remember…

  • 10% of what we read
  • 20% of what we hear
  • 30% of what we see
  • 50% of what we see and hear
  • 70% of what we say
  • 90% of what we say and do

Unfortunately, these oft-quoted statistics are unsubstantiated.  This article: Multimodal-Learning-Through-Media breaks the myth of the “cone of learning” where people only remember 10% of what they read. Continue reading Multimodal Learning

Expectations of POTUS in “theater of crisis response”

The President of the United States may be one of the most available people on the Earth.  The POTUS’s entourage has many different type of communication gear – including people – to reach, inform and carry out orders.  I’ve always viewed notes about POTUS vacations as a mere fact that the White House virtually moved to wherever the POTUS has gone.

I saw this message:

And I thought to myself: there is an escalating Russia/Ukrane conflict, Israel/Palestine conflict, and a civilian airliner shot down … and POTUS goes to play golf?

There is a theater of crisis response.  The POTUS is expected to appear genuinely involved, informed and leading – even if they really aren’t doing anything.  The same is true for any C-level executive when a crisis is occurring in their company or with their customers or stakeholders.

Joe asked a good question.  President Obama took office on January 20, 2009.  Social media as we currently know it was just getting hold.  President Bush (2001-2009) didn’t need to deal with citizen reporting nearly as much as President Obama.  Taking a larger step backwards, President Reagan (1981-1989) leveraged broadcast media in new ways pulling from his movie and theater experience which separated him from the post-Watergate media that hounded Nixon (1969-1974). I think finding an exemplar is tough since the (r)evolutions in broadcast and social media may position each POTUS on unique ground regarding the public’s expectations of the POTUS during a crisis event.  Remember, we’re dealing with the public’s perception of the crisis.  Even if the POTUS has inside information about the actual level of the crisis, the POTUS must perform to the “theater of crisis response” as expected by the audience. This is when timeless elements of crisis response need to be considered.  The phrase “you need to be present to win” seems to sum up crisis response.

This breaks down to being in the right place to be perceived as being effective, engage and interested; making statements when a primary player is expected; allowing secondary players and subordinate subject matter experts to play their role; and listening to the audiences feedback.  The feedback will help adjust the tactics to resolve the crisis or change the audiences expectations of the POTUS during the crisis.

What makes you feel that the POTUS or C-level executive in a corporation are handling a crisis effectively?

The Myths created by the Mercator Projection

The Mercator Projection is the biggest myth about the Earth that we pass on (often unknowingly) to our children.  OK, I don’t know if it is the biggest but it certainly builds the wrong perception of the globe.

The Mercator projection was originally designed in the mid 1500’s.  A highly useful projection because it kept course lines constant.  A ship’s navigator could plot a course with a straight line from one port to another.  No map projection can keep all features accurate, so the Mercator projection distorts the size and shape of large objects.  Land masses at the Equator appear smaller and land masses at the poles are magnified significantly. Continue reading The Myths created by the Mercator Projection

Image Manipulation

Truth in advertising should extend to photo manipulation too. Here’s a few videos that highlight the point:

A great example of the power of Photoshop in the right hands.

http://youtu.be/Uq4HMIv6so8

Here’s an interesting (and honest) video from McDonald’s on their advertising: http://youtu.be/oSd0keSj2W8

Another one called “The Photoshop Effect”: http://youtu.be/YP31r70_QNM

And finally this one: http://youtu.be/17j5QzF3kqE

But then, not everything is fake: http://youtu.be/2Pd_ZHw9xH0

Cheers,
Keith

[Update: I’ve added more at Image Manipulation, part 2]