Social Engagement Guerilla Marketing

So I’m sitting at the lunch for IAEM and Hal (@Hal_Grieb) tweets me “Psssttt…. @KRobertoryIAEM look behind you. #iaem”

Let’s step back a few minutes before this.  Hal was on his handheld watching the twitter stream during the lunch speaker.  The person next to him asked what he was doing.  Hal explained it and the person replied that they just didn’t get social media and Twitter.  Struck with inspiration, Hal snapped a picture, tweeted it and told the guy to watch this.  Within a minute, the image was up on my laptop.  They watched me open the picture, study it a minute and then turn around.  I waived at him and looked quizzically.  Continue reading Social Engagement Guerilla Marketing

#IAEM Tweets

@AnaheimCERT gave me a great idea to use to capture all the tweets for the International Association of Emergency Managers (IAEM) conference.  There were so many tweets over the conference that I had to make a series of documents. 

Each document is the end of the date range.  So, Nov 14 is really all the tweets up to but not including Nov 14.  It starts at midnight and goes backwards.  While reading chronologically backwards isn’t my preference, it’s a limitation of the service.  Who am I to complain about a free service?

Continue reading #IAEM Tweets

After NG911 comes the Social Media Cruncher

Graphic of Call 911Emergency Management magazine (May/June 2010) stated there are so many different standards for call takers that “it’s nearly impossible to identify specific, all-encompassing issue or problem” to create national standard.  The same article showed timeline history of 911.  In 1967, President Johnson recommended single phone number to reach Police.  In 1972, the FCC recommended that 911 be the universal emergency number.  In 1999, President Clinton designating 911 as the national emergency number.  That’s long time considering phones were stationary.  Now people are on the move.  The FCC’s National Broadband Plan includes an element to start accepting multiple methods to call in to the Next Generation system (NG911).  Details of this can be reviewed at  This is great idea but the key engine in the middle is missing.  There are more than 6,180 public safety access points (PSAPs) in the United States.  PSAP is where your 911 call gets routed to based on the location of the phone (either landline or cell) that you are at.  How will they route photo or text message that isn’t geo-located? Continue reading After NG911 comes the Social Media Cruncher

What the ** is social media, one year later?

What the F is Social MediaI found this slideshow to be very quick way to catch up on the current statistics and penetration of social media.  This is great wake up for people who are doubting the effectiveness and use of social media.  While watching this, keep in mind that people will communicate through their regular channels that are available first during disaster.  This means that agencies and organizations that respond to disasters need to keep pulse on social media.

Incorporating Social Media into Disaster Communications

This is yet another article that discusses using social media as part of larger strategy for reaching people during an incident. The same questions still apply from technology standpoint:\\


  • How will you connect to the internet to post it?
  • \\

  • How will people in the impacted region connect to the internet to read it?
  • \\

  • Does the network solution (primary and secondary) in your overall strategy support reaching social media websites? Some companies still have software that blocks inappropriate websites which social media can be classed in. Continue reading Incorporating Social Media into Disaster Communications